Other publications

This list shows a selection of work written by Arie de Geus, various press interviews and other articles of interest.

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  • Scenarios and Decision-Taking

    A P de Geus, Scenarios and Decision-Taking - Oxford Futures Forum , Oct-05

    Ever since Herman Kahn in the 60's and the Shell planning pioneers in the 70's published their first scenarios, the organisational uses of scenarios have continued to multiply. Also increasing was the link with research and thinking in (developmental) psycholody, neuro-biology and linguistics with which scenario thinking seems to fit quite harmoniously ...


  • The Future is Multiple

    A P de Geus, The Future is Multiple , 1996

    Language creates reality. The language that we use when we speak to one another in our companies creates the reality that we face inside those companies. If we talk about the company as an asset-based, profit-producing machine, we create a different reality than when we see a company as a living thing, a community of people. Talking about companies in the language of a human community may make us see the corporate reality in a way that can help solve problems resulting from our previous views.


  • The Living Company: A recipe for success in the New Economy

    A P de Geus, The Living Company: A Recipe for Success in the New Economy , Winter 1998

    What distinguishing features characterize the New Economy? Is it a mere wave of new technology, or should we look deeper? Does it threaten only the weak and the meek? Or have the basic conditions to achieve long-term business success changed dramatically?


  • The Living Company

    A P de Geus, The Living Company: A Recipe for Success in the New Economy - The Washington Quarterly , March/April 1997

    In the world of institutions, commercial corporations are newcomers. They have been around for only 500 years - a mere blip in the course of human civilization. In that time, as producers of material wealth, they have enjoyed immense success. They have sustained the world's exploding population with the goods and services that make civlized life possible ...

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  • VOEKS AT 50- SHELL AT 110

    A P de Geus, VOEKS AT 50 - SHELL AT 110 - Draft article for the Dutch pensioners magazine , September-00

    VOEKS is 50, the Koninklijke 110 years of age. My father and I together have been there for 53 of those years- 1936 to 1989- i.e. all of VOEKS' life and half the lifespan of the Koninklijke. What a good moment to look back as well as forward. VOEKS is, obviously, strongly related to the Pension Fund. But there is a long history that preceded both.



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